a perfect storm of suck

What people don’t tell you is that sometimes regardless of everything and anything you do, you will have a bad event. A bad event is one where you make less than money than you have at previous events (hot secret, everyone who sells at fairs and markets is there to make money) and you feel trapped inside a perfect storm of suck.

You could -

  • have the most amazing creations in the world
  • be the top seller in your category on etsy
  • be stocked in the most exciting shops around the country
  • be making a living from selling at events

But some days, you will have a bad event

Now I need to say at this point this doesn’t apply to people new to selling, till you get your niche and products right there are loads of reasons why you could have a bad event. But once you’ve established yourself, you can still have a bad event.

Guess what, this doesn’t just apply to makers

Having a bad event can apply to anyone. Tonight on TVNZ I tuned into ‘The Food Truck’ a series where well-known chef Michael Van de Elzen of Molten in Auckland, goes out and sells fast food made yummy and healthy.

In every episode I’ve seen so far he’s sold out within hours and been a rocking success. But in tonight’s episode (kiwis you can check it out on demand) Michael bombed out big time.

  • Was it due to his food? no
  • Was it due to his marketing style? it had worked before
  • Was it due to his price? no because they dropped the price and couldn’t even give the food away
  • Was he selling the wrong thing for the event? no the food was customised for the event
  • Was it a quiet event? no it was packed
  • Was it due to his location? partly, he did seem to have a marginal spot, but honestly i think he could have been in a prime location and still done badly.

It was just one of those events where despite being a successful chef Michael tanked big time, and nobody wanted to spend money with him.

Just like Michael, those of us who make and sell our creations at events will have bad events. Sometimes you can work out why, but sometimes it’s going to remain a mystery. The important thing to do is not let it destroy you, don’t let it get you down, don’t let it question everything you do, because if this episode shows anything it’s that someone wildly successful can have a bad event, and it’s not about them. It’s a glitch, and it’s out of your control.

Granted if it keeps on happening, consider checking in with yourself, as a downward trend in sales, well you need to work out why that’s happening.

But sometimes you’ll be at an event that’s a perfect storm of suck, it will be a crappy day out for making money, but the thing to do is find a way to make the day work for you.

A bad event means you have time to do things like hang out with fellow sellers, which if you are having a great event, you never have time to do.

So if you find yourself at a bad event, work out a way to turn it upside down and get your Pollyanna on.

Time Flys Fast

It only feels like a few weeks ago that it was the first Craft2.0 of 2011 and now it’s less than a week away till July’s fair.

In all the hustle and bustle of putting an event together sometimes i forget OMG i have to do something for this. so the past week has been full of me tinkering away coming up with some new creations. Shall i tell you what they are?

hell no -  come along to Craft2.0 this Saturday at the Dowse and find out what I’ve got in store.

Also I will be raising all of my prices by about $15  come mid July. So this is your last chance to get something supervery at a very sweet bargain as i will be running a july fair special on al my pendants all day long.

Now here’s is the insiders guide to Craft2.0 from the amazing wonderful Emma at Emma Makes

I was going to wrote something and then i realised emma says it better, it’s why i refuse to use any pencils but her’s in case a little emma magic rubs off on me.

Become a friend of Craft 2.0

Signing up to become a friend of Craft 2.0 costs just $25 for a year’s membership. Buy a membership here.

As a friend you’ll get entry to the fair half an hour before other non-friend shoppers (well worth it because you can cherry pick the best/one-off stuff before anyone else gets a chance), get a regular newsletter outlining the best stuff about upcoming fairs, AND best of all: you get a goody bag of loot at every fair you go to. Trust me, with the amount of sugar those things usually contain, you’ll make the $25 back on lollies and chocolate alone.

Not to mention, this fair, in addition to all the sugar you also get: a ceramic butterfly brooch (RRP around $18), hair ties, discount vouchers, a soap sample (great for travelling) and more.

Read the profiles of crafters

Craft 2.0 is usually packed with hoards of people pushing to get to the stalls. While I enjoy looking around each and every stall as a shopper, it also plans to make a battle strategy. Before the fair, most crafters have profiles of themselves and what they make on the Craft 2.0 blog.

Read through them and note down specifics of what you’re looking for so you don’t miss out. This fair I’m particularly keen on Atticus Finch’s fox purses and Tinch Design Studio.


If you’re on Twitter and Facebook, follow/like Craft 2.0

It makes it easier to read the blog profiles.
Facebook page

Twitter account

Make a day of it
The Dowse
(the venue for Craft 2.0) is also a museum/art gallery with great exhibitions and it has a super cafe with great food. Just go for the Shooting Star homemade bottled lemonade if you can’t muster up any other reason.

Visit Emma Makes
Emma’s stall is  in the large room, in the corner and this time she has a full table and a rack of bags. Come and say hello. Don’t come and poke all my stuff and talk loudly about how you could make it yourself.

HANDMADE ahoy

I can’t quite believe it but Queen’s Birthday weekend is but a few days away, and that means 2 things, HANDMADE 2011 and I’m speaking in public.

Now you’d think for a girl whose been on tv, runs craft fairs and is a general all round chatty kind of girl, speaking in public would not be a worry. But for some reason standing in front of people and talking and presenting, well that freaks me out, BIG TIME. Give me a small group a bunch of friends, and quite honestly I’ll talk my head off all night long, heck if it’s impromptu without a plan I’m ok with talking in front of people, but somehow for some reason the whole super organised prepare a presentation, make notes, plan timings all that stuff, well it freaks me out.

But what is something that freaks you out if not a thing to be taken on, additionally I was asked to in the most delightful way by the fantastic team at HANDMADE ( at this time I really want to use Lovely to describe the HANDMADE team but it’s one of those words I’m trying to use because it’s so overused) asked me to be part of the  handmade lecture series. Plus I’m talking on two things I’m extremely passionate about

So what am I doing?

First up is “Making it at Markets” which is at the very scary (because I’m normally asleep) time of 9am on Saturday.

Between running Craft2.0 and selling at all sorts of fairs I’ve picked up a lot of good things and not so good things to do. It’s my firm belief that as a Crafty type it’s good to share knowledge, hiding everything away and keeping it secret helps nobody. So I’m opening the box and covering everything from picking the right fair to sell at, to sending in an application that sings, to setting up and selling. Plus I plan to leave a good amount of time at the end so i can answer any questions people have.

Secondly, I’ll be talking about pricing.

As a seller i can confirm that pricing is most possibly the hardest thing you’ll ever have to deal with when selling your creations. While you can follow a formula for working out how to price what you sell, it’s not enough when trying to establishing prices that work. It’s not just about running the numbers but taking into account a whole pile of things. So at 2.30pm on Saturday I’m going to dig into those details of working out a great pricing strategy, because that’s what pricing is a strategy, and it’s one that changes as you develop and refine what you make and sell.

I won’t say much more except that I’ve got a great outfit and a smashing new lipstick to wear. Plus I’ve had a lot of fun pulling together all the threads of information that float around in my head and making it look and sound fun and easy. At the end of the day, I hope everyone walks away from my 2 lectures thinking, ‘well that isn’t so hard, I can totally do that’ plus I’ve got treats lined up for everyone who comes along, because who doesn’t love a good treat :D

So hopefully I’ll see you at HANDMADE this weekend. Booking is really easy you can do it online (scroll down to the bottom of the booking form and look for “HANDMADE Lecture Series”) or just ring 0800 770 772.   I’ll be the one on the stage talking, but I’ll also be selling at the meet the makers party so do say hello.

Craft as Therapy

I slid / stepped back into my craft roots when i lost ‘who i was’ back in the 2000s.

Many reason are behind my loss, it’s enough to say that it happened and one of my steps to recovery was  and is making things. When i started out it was mix of what sparked my mind, what I’d dabbled in before and what fun cute projects I’d discovered online through something like craftster.

I began slowly and my first project of any size was Christmas decorations. Using my favourite material, glitter.

Seasonal Stars 4

I still have these, I’m not sure if i want to get them out now because the joy i had making them, the joy i had hanging them, well it was wonderful and i’d hate that my critical eye would look down upon them.

Next came Jewellery, experimenting with wire, decorating pots, glass etching and the very exciting crafster discovered project of  marble magnets marble magnets are everywhere now but back then sourcing the right glass and glue was a real trial.

4 ways with Magnets

With everything the joy cam in working with my hands, working with objects in front of me and transforming them, using wire ,using thread, using stencils, using paint, using images, using glue it very much was craft as therapy. Somehow magically (to me, not my clinical psychologist) my confidence grew as i crafted away. When she asked what I’d like to do with it all my answer was ‘ selling at the Thorndon fair ‘ so i booked a stall.

I loved fairs so much I helped with Craftwerk and went on with the help of some very special friends to create Craft2.0.

In thinking about my past , and returning to using some of the tools and techniques I learnt in therapy  to help with the depression. I’ve realised that despite living a crafty life , how I do it is some of which is wrong with me right now.

Right Now much of what I currently do is computer based, I’m designing all my pendant shapes online and that’s where my time gets spent. Yes I put them together with chain, but that’s not creative enough to boost my mental health. So while I intend to keep on going with my laser cut creations, i need to fill that gap it doesn’t fill.

But my dilemma was how to get that physical making mojo back.

It all began sliding into place thanks to two things one was foo camp which i was honored to be invited to and attend in Feb of this year. The other was Miss Millie having sock leftovers.

I dearly wanted to bring the craft, my kind of craft – simple, easy, laid backed ,sit in the sun, relaxed craft to foo camp and I wanted to do it with the most simple and easy of things sewing. Because sewing is really a transformational activity, it allows you to do little things like fix your buttons, tidy a hole in a top or a jack, fix the broken hem of a dress or make fun things, like sock owls.

Over 2 weeks of crafty, cocktail evenings on Tuesday nights with the aid of Craft2.0 crafters we put together a parliament of owls ready to fly all the way up to warkworth. Those evenings showed that the pattern was OK, that i could vaguely teach the basic of making the owl, that they looked cute together and more importantly how very lucky i am to have such amazing friends who make things.

A parliament of owls

Foo camp is an event i am equally parts totally scared by and excited about. So holding a session was a big step and wit but it was fun for all attended, we made sock owls, we decorated the school with sock owls and most of all we hug out in a small circle on the grass  and had an hour of relaxing craftyness.

And with Sock owls I’ve come back full circle that relearning that in making things, I add a few drops of happy into my day.

I’m bringing that fun of sock owl making to Craft2.0 with sock owl kits. The kits will come in many colours and shapes, and they are no fine art project, but finishing one will make you smile. It’s going to contain everything you need except scissors, there will be be 6 or 7 owls sets to choose from and if nobody buys them then  I have hours of fun ahead of me :D

Have you seen my itty bitty cutie wuite bunny rabbits?

because you should

it’s year of the rabbit and to celebrate i hunted down a rabbit pattern i came up with when i first stayed playing around with Ponoko. Well they needed some love, some attention some care, and so my bunny rabbits are out of  retirement. And if i might say so myself they are looking pretty sassy. the is also a ruby Red bunny, but that’s in super limited number and will only be available at Craft2.0 on April 23rd.

Now  with Easter on the way, forget chocolate, forget all those edible presents that get your hands messy

give someone something for life, a bunny pendant

but yeah give them some chocolate as well, it our one guilty free weekend of the year, so how can you deny someone that.

but don’t deny them a bunny as well :D

not that I’m trying to sell anything , much

Did Glitter Make it Better?

It did

and for what seemed like only a week but was hopefully more glitter dust could be found all around the house. Including on the cat, who looked pretty sparkly and for a moment I wondered if she might grow a horn and turn into unicorn kitty. but since Miss buster bee is afraid  of bunny rabbits, ducks, the wind and leaves it is safe to say she would also be stressed about developing a horn, even if it did glitter and came with magical powers.

Did the glitter joy last for ever?

no it did not, and this is where we get to how my health has derailed my plans in life.

Before I continue, it needs to be said

Right now I know everyone in Christchurch has their whole life derailed. I can’t fix that, I can help where I can, I’ve donated jewellery, I got crafters coming up to Craft2.0 for free, I’ve not taken sponsorship money from people in Christchurch but given everything I can that they would have paid for. But know I know it’s bad down there, and as the days go on it seems worse than bad, and I have no idea what anyone in Chaos like this, well you all are living and breathing stronger than me.

ME I am not living and breathing strong

not in the slightest, I realised in mid November that I’d been living in the deepest dark places of my mind i thought i would never visit again. Because I did the super hard work therapy for over a year (not the shitty crazy counselor stuff that delivers gems like “ME is called ME because it’s all about the me inside me that is not being nurtured).  But proper cognitive Behavior therapy delivered through Wellington Hospital.  I worked hard, turning my life around and i still work on it daily. But when you are in the middle of a beautiful castle (you’ve dreamed of visiting for 5 years) in the middle of Europe and all you want to do is cry you got’s the bad depression.

It took another month for my GP (saint Jill i call her) to talk to the hospital and find out I’m one of those X% cases where the drug effectiveness wears off – how suck is that. Also dear brain can you stop ignoring the drugs, it’s unfair and you should not be a picky consumer, you had quality prescribed drugs every day and you got bored with them! I put up with edam cheese every day so suck it up!

So now I am after increasing all the drugs I had and that failing , and going off all ‘those drugs’ onto ‘no drugs’ and starting up ‘new drug’s I am on a path to find my medical happy. The problem is I’m 2 weeks away from it kicking in and now I in a bad dark dreary space where getting out of  bed, having a shower and getting dressed can take me a whole day.

So where does that put this blog?

Well loads of places

1. further down the priority box than getting dressed each day

3. higher up the priority box than tidying my room (except as i write that i know it’s not because having a  tidy room helps me not be depressed, dammit I can’t even cheat on my blog)

3 Again. Higher up the priority box than preparing a portfolio to go to shops. Because i need to write this year off for national SuperVery domination, so instead of editing things and making calls and marketing and stuff, I’m going to write.

4. Important to me, because I want to show that even at your worst you can do little things, and stopping and doing nothing, that never helps. I haven’t stopped I’ve been doing things, so expect more on those but also how i manage do something when have so little energy and happy to go around.

finally this post deserves photos, my photos of the Würzburg Residenz, because we skipped the official tour and went discovering and it was fun, despite my crying 10 minutes before

Glitter makes it better

So one thing I know is that for most things in life glitter makes almost everything better.

I’ve been working on a doe head and I did a black version as my first prototype.

moody doe

it’s OK, but it does feel a little dark and moody, and I never think of fake deer heads as dark and moody things. I suspect partly of it’s my fault in trying colours that I thought might appeal to the modern hipster (but most I know really prefer everything simple and stark), so by having a bob each way on black flowers embellished with silver I lost my way a little.

So when it came to decorating my second prototype I knew only one thing could complement the moody doe, and that one things was and is glitter.

glitter goes with everything

much improved there, and since glitter was my first instinct it’s a nice reminder to always listen to the voice inside my head, instead of the voice that’s trying to be all things to all people. That’s something I constantly need to remind myself of. With my jewellery if I don’t love it, If it’s not something i feel passionate about I don’t sell it. I’ve gone down the track of creating things with a certain customer in mind and all that’s happened is me with a pile of jewellery that nobody wants.

In case you didn’t spot it I made a rookie mistake and didn’t work out which sides of the body I needed to decorate, which means it’s back to the modge podge and agate glitter to recover the green body – FUN!

I’m still back to the drawing board on the prototype, I think the angle of the head is a bit off and the nose is a bit too teeny tiny. However once I fix those I think it’s pattern a go go.

MY christchurch

My Christchurch experiences are few

But the most special one is of recent years, as i developed a business relationship, then a lasting friendship with the very creative and driven lucy from felt.

I had a blast helping to establish Craft2.0 down there, and was overjoyed when it became the fully Christchurch event known as A Craft Affair.
My relationship with Christchurch is one of Craft, which means it’s one of friendships, of people, and of making things.

Right now I’m at a loss at how Christchurch has been so tragically unmade, there really is nothing i can do from here I wish i could power up my hot glue gun and fix everything, but I can’t but i can point you the person reading this in the direction of some useful things all of which you can find over at public address

There will I’m sure be a red cross fund-raising campaign and I will be donating what little i have to it, why? because right now so many people i know living in Christchurch are just barely hanging in there, both physically and mentally and it’s the only thing i can do other than worry about them.